Forum
13.04.2010
WTO - promotion is a skill better suited to the private sector!
in 2005 WTO (World Tourism Organization) identified as one of the major forces of change the public-private partnerships – particularly on what regards the promotion. This trend will become more prevalent in more developed countries with a federal system (like Switzerland)…The need for government funding is acknowledged but WTO recognizes that promotion is a skill better suited to the private sector. (WTO White report 2005)
Recent comments
24.09.10 | Loredana
There is also a strong indication that many of the (DMOs) in small destinations outsource to independent tourism experts the implementation of several tasks, such as training seminars or workshops for the local tourism professionals. Subcontracting tourism consultant agencies is a common tactic for mature urban destinations in Europe and in the U.S.A, particularly for those with relatively higher budgets, in order to monitor domestic market, develop a marketing plan, establish a New competitive identity or design tailored-made products and services for the visitors.
13.04.10 | Loredana
destination public-private partnerships, known also as destination governance can be give the right platform for manifestation of this dynamic