The magic secrets Innovation - Vallemaggia
Tuesday July 6th, 2010 the major cultural associations of Maggia Valley and the local tourist office (Vallemaggia Turismo) have officially launched “Vallemaggia, the magic secrets” (www.vallemaggiasecrets.ch). The innovative guide, created in partnership with C2B, presents useful information for visitors in search of hidden places and interesting activities only a few kms from Locarno and Ascona.
The innovative factor of the project mainly lies in the communication strategy based on the concept of “secret” and divided into several levels: a highly attractive pocket guide (packaging), an interactive website and the opportunity to get additional information through the latest generation of mobile phones (iPhone, etc.)
This pilot project, planned to be presented again in other regions, has already aroused considerable interest among stakeholders. For this reason the IRE (Institute for Economic Research of the Canton Ticino) will capitalize on this product during summer 2010 to lead a study on tourists spending their holidays in Ticino.